Rihanna says her new lingerie is meant to be for 'all shapes and sizes,' but people strongly disagree

  • Rihanna recently announced her newest venture: a lingerie line called Savage x Fenty.
  • The collection, available May 11, has already garnered attention for its body-positive advertisements and a wide range of sizes listed on the website.
  • Teasers on Rihanna's social media accounts are notably marketing the lingerie to women of "all shapes and sizes."
  • While many fans are applauding the size-inclusivity, others say that the size range still doesn't go far enough.

Rihanna's iconic status in both the music and beauty industries has probably already cemented the success of her newest venture, Savage x Fenty. The lingerie line, which will be available starting May 11, has already generated plenty of buzz - in no small part thanks to its size-inclusive marketing.

When Rihanna began dropping cryptic hints and teasers, fans noticed that the Savage x Fenty website suggests that the lingerie will be available in a wider variety of sizes than many are used to. Although the sizing has not been officially announced, when fans sign up for email updates, they are prompted to pick from bra sizes that range from a 32 band to a 44 band, with cup sizes from A to DDD; the underwear size range is XS to 3X.

For comparison, the largest bra band size at Victoria's Secret is 40; the largest underwear size at Victoria's Secret is XL.

Following that initial discovery, Savage x Fenty has only doubled down on its budding body-positive reputation with teasers that feature "savages," as Rihanna writes, in "all shapes and sizes." Campaign videos have included a diverse array of models, including Lulu Bonfils and Molly Constable.

Most recently, Audrey Ritchie starred in a campaign video in which she speaks highly of her own "rolls, stretch marks, [and] cellulite."

"I have really giant boobs. They were double-Ds by the time I was in the eighth grade," Ritchie says in the video. "Whichever gender you choose to have sex with, you should be proud and find yourself sexually."

In a market that, despite recent strides, remains starved of size-inclusivity, many fans are thrilled to see "thicker" women at the center of a major fashion campaign - especially one that focuses on shutting down fat-shamers and encourages women to feel comfortable in their own skin.

"This legit made me tear up. As a plus size woman it's so hard to find SEXY clothes because most plus size brands are still very safe and conservative, as if big girls don't want to look and feel sexy too," one fan wrote in response to Ritchie's video. "I love Rihanna. I can't wait. Take my coins @SavageXFenty!"

Even the Fenty Beauty mogul herself, whose selfie gave fans their first look at the lingerie, has been the subject of body-shaming plenty of times - although she has not seemed particularly bothered, even describing herself as having "the pleasure of a fluctuating body type."

Predictably, many fans are praising Rihanna for "making lingerie for curvy girls," even calling her the "queen of inclusion" in Instagram comments.

"Yaaass representation of full-bodied women, thank you!!!!" one person wrote on Rihanna's Instagram.

But not everyone was impressed by the brand's "inclusive" claims. Many critics pointed out that the largest cup size offered on the website is a DDD, which falls significantly short of covering the entire sizing range for bras.

In fact, Glamour reported in 2013 that the average bra size for American women is a 34E.

Cora Harrington, founder and editor-in-chief of The Lingerie Addict, responded to the video of Ritchie by pointing out that "DD cups are not 'really giant boobs.'"

Others critiqued the limited sizing options for the underwear.

Erica Joy Baker, a Senior Engineering Manager at Patreon and advocate for diversity, responded to the video of Ritchie with a simple question: "Is @SavageXFenty going to have pieces that fit cup sizes larger than DDD?"

Others responded to Baker's tweet with their own sizing qualms.

Other fans pointed out that Rihanna may plan to expand the sizing options in the future. In fact, it appears that the option for a DDD cup size was added after the website's initial launch, possibly in response to criticism. An "Other" option was also added at the bottom of the website's drop-down menu.

Rihanna has not yet responded to the criticism, but as a woman who has built her products' reputation on diversity and inclusivity - and tapped into a massive well of customers who are underserved by existing brands - it may be in her best interest to listen.

INSIDER contacted a representative for Rihanna who declined to comment on the record for this story.

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